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Tuesday, October 23, 2012
Coke Awards 'Skyfall' Tickets to Bond-Like...Actors?
Coke Zero, following its lackluster James Bond "Skyfall" tie-in
commercial, has crafted an intriguing stunt that requires people to get
to a particular train platform in 70 seconds. Sounds easy except for the
fact there are plenty of obstacles to overcome on the way to the
platform. Some have suggested the people accepting the stunt are actors,
not random people. Which, of course, makes perfect sense as Coke's
lawyers would certainly have something to say about placing people in
harm's way just to win a free ticket to a movie.
That said, it's fun to watch and it's far more interesting than the
lame commercial. And, apparently, it's been