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Friday, November 9, 2012

Want to be successful? Be inconsistent


Recently 37signals published an article titled Some advice from Jeff Bezos. This wasn’t your usual advice, and I found it interesting to read and how familiar it felt as I read each next line. The post was all about “changing your mind”. The way I would describe the overall theme, is “inconsistency”. Here’s the key part of the post, paraphrased:
People who are right a lot of the time, are people who often change their mind. Consistency of thought is not a particularly positive trait.
I find this fascinating, because one of the biggest challenges I’ve found as a founder for the last few years is the times when I change my mind, when have a realisation and I become inconsistent on a thought I previously had. This is amplified as your startup grows, because you have users, co-workers and stakeholders who you are in touch with who are there to witness and be affected by your inconsistency.

Success and inconsistency

If you’re part of a startup, I believe that your success might actually be defined by whether you are willing to be inconsistent. This means that actually changing your mind is not just a good trait as Jeff Bezos has mentioned, but “staying consistent” might actually be the reason your startup fails. I think this also probably applies to a much wider context than startups: I think your success might be determined by how willing you are to be inconsistent.
The reason you need to let go of consistency at times, is because as a founder you need to act and move forward without having complete information for each decision:
“Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. They move the ball forward every day. They are quick to spot their mistakes and correct.” - Mark Suster
Making decisions where 30% of the time you will be wrong is just the pace you need to move at to make progress with a startup. It’s a change from a normal job, where everything is laid out. It also means that when you realise which were the wrong decisions, you’re going to have to make changes - you’re going to have to be inconsistent.
When you’re early in a startup, a founder or one of the first few people to join, you will at times realise that new information from customers or a smart mentor shows that what you were working on for the last weeks or months is the wrong thing to do. The hardest thing now is to accept that and move on to other things. Letting go completely is really tough, but you can’t “keep it going on the side” and expect to succeed. You’ve just got to move on to the next thing you’ll try. If you’re a leader, it can also be hard, because you’ve got to be the one to deliver the news to someone who’s been working and had their mind immersed in something you’re about to ditch. It’s not easy at all, but these are some of the key calls to make.

The inconsistency of my startup journey

If I look back on my journey with startups to where I am today, I cringe with how many things I’ve changed my mind on, with how many things I was super passionate about for a while, and then dropped completely. It causes so many ups and downs, and you question yourself and your ability a lot, but I’ve now realised that this was exactly what I needed to do. In fact, I’ve also had this on my lessons page from the very start of my blogging journey:
I don’t know whether the same lessons will apply to you, but I hope you’ll find my thoughts useful. Take what fits, and tell me what doesn’t work for you: I’m always learning. I’m pretty sure I’ll even contradict my own advice at times as I learn more.
Here are some other examples from my experiences in the last few years:

The study project turned startup

Back when I was at the University of Warwick I worked on a little project, or at least it started small. It was something I did with 4 of my Computer Science classmates, and it soon took over my life and I saw it as a true startup. It was a location based startup on web and mobile, but this was back when the first phones with GPS was released, the Nokia N95 and N82. It was early days.
I ended up at an event and was asked on the spot whether I wanted to join the panel. I said “sure!” and ended up speaking in front of around 50 people. I was asked “where do you see lasyou being in the next 3 years”. I said I would see it expanding from just Warwick and be global, with millions of users. I was passionate, and I wasn’t just saying it, I truly believed we could pull it off.
Fast forward a few months and I’d decided that I couldn’t continue with lasyou, and I moved on to another startup. That time it was a realisation about the dynamics of the team that meant it couldn’t work. I went back on my word which I had told everyone at that event, with such determination. And it’s exactly what I should have done.

Bootstrapping vs fundraising

One of the things I’ve probably been most inconsistent with in my journey as a startup founder is the decision about whether to raise funding or to bootstrap. It’s one of the most widely debated topics, perhaps the most interesting discussion was Jason Calacanis vs. David Heinemeier Hansson on This Week in Startups.
So, I’ve been a huge believer in bootstrapping and still am, we’ve also taken funding for Buffer. With our funding announcement, someone called me out on my inconsistency in the comments on Hacker News, pointing to slides from a presentation here I advocated bootstrapping:
Joel was standing in front of me practically a year to the day in the UK advocating bootstrapping and now he’s suddenly raised $400,000
So why the inconsistency? Well, the answer is quite simple. I gained new knowledge, new information. I spoke with Hiten Shah and some smart folks who had been through YCombinator, and someone who had sold his startup. I had conversations and realised that with the position we were in after 10 months of bootstrapping, raising money made sense. We could move faster by having funds to hire people.

Let’s focus on web. Let’s focus on mobile.

On the product side at Buffer, we’ve also gone back and forth many times in lots of different areas. We focused for many weeks on doing consistent updates to the Digg Digg WordPress plugin, then practically stopped working on it to focus on other areas. We created basic mobile apps, then decided we should instead fully focus on creating a great web experience. Then we decided we were wrong to drop the mobile apps, and we’re now so focused that more than half our engineering effort is in mobile. To some, it looks like we’re very indecisive. However, right now we’re in a better position than ever and there are some super exciting things on the way for Buffer users.

Embrace being inconsistent

My conclusion on the topic of consistency is that it’s not required for success. There is a lot of talk about hard-nosed businessmen needing to be true to their word and never change their mind. I think a better approach is to be open to making adjustments as you learn more. That’s the smarter thing to do. It’s also much more difficult.
I’m glad to see Jeff Bezos mentioning this and 37signals sharing it so openly. I was also glad to see Travis Kalanik, the CEO of “Private Driver (read: not a taxi) service” Uber, stand on stage yesterday at Startup School and announce Uber TAXI, a cheaper, more taxi-like service.
Even Zuckerberg said in an interview from the early days of Facebook that they’d never expand beyond being a college network.
Inconsistency is everywhere when you actually track successful people for long enough and notice the patterns. My failure with a previous startup I worked on for a year and a half was largely that I didn’t change the idea in a big enough way, quickly enough - that I stayed consistent. So go ahead and be inconsistent, it’s exactly what you need to be. Some don’t realise it, and you’ll drive a few people crazy by doing it. You’ll also feel weak and guilty every time you have to tell people you’re changing your mind, but you just need to get used to doing it, repeatedly.
Have you found changing your mind and your path difficult as you’ve learned more? Have you been inconsistent many times? Or do you think you could do better by being more inconsistent? I’d love to hear from you.

Thursday, November 8, 2012

People love talking about the election on Facebook



Barack Obama posted this image on his Facebook page Tuesday night.
Barack Obama posted this image on his Facebook page Tuesday night.
STORY HIGHLIGHTS
  • Election Day inspired 71.7 million posts and comments on Facebook in the U.S.
  • A photo of Barack and Michelle Obama hugging is the most-liked post of all time
  • On Tuesday, more people talked about Obama than Romney on Facebook
(CNN) -- Facebook, where people love to discuss politics and complain about other people discussing politics, saw a huge surge in Election Day chatter on Tuesday.
In a stunning nod to the power of social media in this election, Obama's first public acknowledgment of victory was a post shared on Twitter and Facebook. It read "Four more years" and included a photo of Barack and Michelle Obama hugging.
That single post was the most retweeted in the history of Twitter (more than 700,000 times), and on Facebook it raked in an astounding 3.5 million likes and almost 500,000 people shared it on their own Timelines.
Over the course of the day, there were more than 71.7 million election related posts and comments on Facebook in the United States and 88.7 million around the world.
According to Facebook's internal Talk Meter, which measures how much buzz events get on the network, the election was the most talked about event in 2012. It was especially popular among 25- to 34-year-olds and in D.C., Mississippi and Virginia. It was also a huge topic internationally. Canada, the United Kingdom and Australia were the top countries posting about the election.
Twitter's pivotal role #2012election
Obama was mentioned 10 million times on Facebook during Election Day. In just one hour, from 11 p.m. to 12 a.m., he was mentioned 4.1 million times on Facebook -- more than Romney's 4 million total for the entire day.
Not everyone appreciates having political posts fill their Facebook feed. Heightened emotions have let to angry fights in comment threads, interfamily drama and unfriendings. The negativity has even caused some to declare they are leaving the social network for a while.
Quitting Facebook isn't the only way to cut out the politics. You also can install tools that remove political posts automatically, such as the browser extensions Social Fixer or Noppl. Unpolitic.me will not only block the offending posts, it will replace them with the ultimate bipartisian animal, cats.
Top Election Day terms on Facebook:
1. Obama
2. Vote / Voted
3. Romney
4. Election
5. President
6. Country
7. Win / Wins
8. Line
9. Four More Years / 4 More Years
10. Ohio

Obama Outspent Romney 2-1 in Election Spend



obama_romney_spend.png
An infographic from ReTargeter took a look at election spend and found that Obama spent $52,006,072 compared to Romney's $26,230,293. The $52M Obama spent is about $12 million more than it cost to build the Lincoln Memorial and $26 million more than Romney spent.
I guess today we'll know whether or not the spend paid off. See the full infographic below.
Digital_Campaign_FInal_Push_Infographic_Nov2012.jpg

Monday, November 5, 2012

LinkedIn is Missing Something Huge

Next time you’re heading out to meet a perspective client, have a look at their linked in page before you go. Do some preliminary research, arm yourself with specific knowledge. Assuming their profile is somewhat up to date, it could save you time if you already have most of the basic information you need to establish common ground. It’s a great place to read up on industry news  and your future customers involvement.
You can also participate in groups and send messages to people in your network. You can upgrade to premium service and expand the number of people that you can reach out to. It also give you expanded profile information and offers integration with other services like LexisNexus.

There is one thing missing from LinkedIn, and it’s significant

crm 001a 300x234 LinkedIn is Missing Something HugeWhere is the CRM? Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes. A year ago it looked like LinkedIn was going to add CRM to their service with the purchase of an existing social CRM service. Nothing has come out of that yet. We’re still waiting for LinkedIn to add this much needed feature. There is a wide gap between the reality and the hype of CRM. LinkedIn is in an ideal position to fill this space.
LinkedIn is a gossip site, but it’s also the social center for businesses. There’s no reliving past indiscretions from younger days and no pointless lists of followers with nothing to contribute. LinkedIn has managed to remain professional and stay above the mindless clutter on other popular social sites.
A CRM integrated into LinkedIn would allow customer information to be automatically updated when the client changes information on their profile. Your CRM database would be kept constantly updated by the very people it contains. The CRM could also show all the interactions my clients are having with each other and those members of my networks. A LinkedIn CRM would allow the user to develop a large and well-connected list of relationships among colleagues, clients and potential customers.
LinkedIn needs to remain the leader in business social media. If they don’t want to deploy their own CRM, they need to open up their data to CRM software producers. CRM software would benefit from constantly updated and evolving data and provide portals to the wealth of the LinkedIn database.

Saturday, November 3, 2012

BBDO Re-Imagines AT&T's ' Whiz Bang' Ad For Halloween

att_whiz_bang_halloween.png
Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.

Lebron James Shares His Day With Samsung Galaxy Note II

lebron_james_samsung_galaxy_note_II.png
Courtesy of 72andSunny and Samsung, we've been given a snapshot, day-in-the-life of Miami Heat star LeBrom James. We are treated to LeBron having breakfast with his family, a text message interchange with Magic Johnson, a trip to the barber shop, an encounter with screaming fans and game prep all while LeBron totes the Samsung Galaxy Note II along for the ride.
The 1:30 was directed by Mark Romanek of Anonymous Content.
We previously saw the Samsung day-in-the-life thing with James Franco who shared his extremely bizarre day and his incredible multitasking abilities.
With over 1.2 million views in just one day, LeBron has certainly done some good for the brand.

Thursday, November 1, 2012

You are blind


Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office.

An additional message invited people to virtually experience blindness in a more complex, emergency situation. On the website Youareblind.com they had help a young visually impaired kid getting to a pharmacy, walking around using their body movement tracked by the webcam and being guided just by the environmental sounds of the city. But this is not it, after completing successfully or unsuccessfully this sensorial experienced, users were prompted to submit their ideas on how to improve Russian cities to make life easier, or at least decent, for visually impaired people.
The results were pretty good, with dozens of ideas being submitted. I definitely invite you to give it a try, the sensation is pretty impressive, and the task is much more challenging than you would expect, and you can still submit your ideas to support the cause.